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This is a project done for a architect Srdjan Milanovic.
It involved creating a logo, contact card and portfolio design.

In this minimalistic design, main idea behind creating this logo is to incorporate one of the basic element in architectural drawing.
In this case it was the arrow used for marking the dimensions and it is the part of Srdjan last name.

It is also used to tie other graphic elements together, and to point users eye in the direction of the logo.